Thursday, February 16, 2012

Bucking, a trend

Percy's is the best dollar slice in NYC.

There -- I said it.

I actually said it more than a week ago in the Post (but for some reason didn't blog about it until now.)

Of course, just because Percy's is the best, doesn't mean that there aren't plenty of pretty good single dollar options.

Two Bros., which has been popping up all around the city is pretty excellent, when you consider that it's only a dollar. (My main criticism of 2 Bros. is that it's a little doughy, for me.)

Likewise, 99 Cent Fresh Pizza isn't bad -- which also has multiple locations. (That slice is a touch greasy, but also not bad.)

The owner of Percy's (Jim McGown) said something interesting though:

He thinks that all pizza is either going to become $1 slices, or $4 slices, within the next couple of years.

The market can't really sustain the middle-range slice. If $1 slices are decent, that's what people will eat. If they want something truly spectacular, they'll shell out $3 or $4. (Particularly in NYC where people will pay for the cachet of getting a great slice.) But where is the market for the $2 or $2.50 slice?

It might be lights out for them.

In the meantime, check out Percy's.